French fashion designer Chanel is sharing its stylistic vocabulary with New York-based retailer Bergdorf Goodman’s consumers via a four-day pop-up. The Jewel Box, located on the 7th floor, has opened on last Wednesday, September 7th, through Sunday, September 11th, and showcased Fine Jewelry in a luxurious and unexpected residential space.
Embodying the feel of an 18th-century Parisian apartment with modern décor elements, The Jewel Box invites clients to discover and experience Fine Jewelry as they would in a private home. With pieces displayed in an intimate, revealing and tangible way, visitors are encouraged to style the collections in their own unique way. Decor includes a lacquered jewelry box overflowing with strings of pearls and bangle bracelets as well as perfume bottles and floral arrangements that make use of brand founder Gabrielle “Coco” Chanel’s favorite blooms.
Set against a backdrop of neutral walls with traditional Parisian moldings, richly appointed bookcases and modern furnishings, Fine Jewelry is beautifully celebrated in its purest form – as intimate objects that reflect a deeply personal story.
With a strong connection to the heritage of the House and its founder, Fine Jewelry draws on the motifs that rendered Gabrielle Chanel’s style so inimitable. Camellias, comets, lions, stars, and feathers – these familiar symbols, intimately tied to Mademoiselle form the stylistic vocabulary for Fine Jewelry.
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