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CHANEL’S JEWELRY STYLING APARTMENT AT BERGDORF GOODMAN

Sep
16
CHANEL’S JEWELRY STYLING APARTMENT AT BERGDORF GOODMAN

French fashion designer Chanel is sharing its stylistic vocabulary with New York-based retailer Bergdorf Goodman’s consumers via a four-day pop-up. The Jewel Box, located on the 7th floor, has opened on last Wednesday, September 7th, through Sunday, September 11th, and showcased Fine Jewelry in a luxurious and unexpected residential space.

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Embodying the feel of an 18th-century Parisian apartment with modern décor elements, The Jewel Box invites clients to discover and experience Fine Jewelry as they would in a private home. With pieces displayed in an intimate, revealing and tangible way, visitors are encouraged to style the collections in their own unique way. Decor includes a lacquered jewelry box overflowing with strings of pearls and bangle bracelets as well as perfume bottles and floral arrangements that make use of brand founder Gabrielle “Coco” Chanel’s favorite blooms.

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Set against a backdrop of neutral walls with traditional Parisian moldings, richly appointed bookcases and modern furnishings, Fine Jewelry is beautifully celebrated in its purest form – as intimate objects that reflect a deeply personal story.

SEE ALSO : XINHEE DESIGN CENTRE IS THE NEW PROJECT FROM MAD ARCHITECTS

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With a strong connection to the heritage of the House and its founder, Fine Jewelry draws on the motifs that rendered Gabrielle Chanel’s style so inimitable. Camellias, comets, lions, stars, and feathers – these familiar symbols, intimately tied to Mademoiselle form the stylistic vocabulary for Fine Jewelry.

SEE ALSO: SIDNEY OPERA HOUSE GOES FOR RENOVATION

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