Swedish furniture IKEA is set to innovate its way further into the design world with a micro-festival opening during Salone del Mobile in Milan in early April.
Having increased the ante via collaborations with the likes of Ilse Crawford, Form Us With Love, Tom Dixon and Hay, the company is now set to take on the most important event of the design calendar with a dedicated multidisciplinary event.
The presentation, titled ‘Let’s Make Room for Life’, was inspired by the brand’s attraction with home-life and living spaces. ‘For many people, the living room is the most important room in the home. It’s a room that is both public and personal where you can show who you are and who you want to be,’ says IKEA design manager Marcus Engman, who is curating the showcase.
‘But the functions and furniture people need in the living room is rapidly changing. As a curious company, it’s our job to accept the challenge of these new needs and redefine the living room.’
Housed in a warehouse in Milan’s Lambrate district, the show will modify the venue into an emporium of design, architecture, lifestyle, sustainability and food (what IKEA describes as the ‘future living room’).
As well as a host of workshops, installations, interviews, music and live prototyping, the brand will also be debuting six new collections including Tom Dixon’s ‘Delaktig’ daybed and furniture by Hay.
IKEA will also be appearing at Dixon’s own show at Teatro Manzoni with a film festival, sharing the ideas behind the ‘Delaktig’ project.
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