Kendo is a brand based in San Francisco. They decided to expand into a new space. Kendo’s San Francisco Offices Craft by Garcia Tamjidi was the best choice.
The company turned to local firm Garcia Tamjidi Architecture Design, known for its ethereally modernist work on projects as varied as the Parker Institute for Cancer Immunotherapy, residential jewel boxes dotted across the bay area and multiple tech offices for both startups and established firms.
The people of Kendo, which is currently focused on six pillar companies: Marc Jacobs Beauty, Kat Von D Beauty, Ole Henriksen, Bite Beauty, Formula X and Fenty Beauty by Rihanna – hadn’t ever operated in a space dedicated to and created explicitly for them. That’s where Garcia Tamjidi came in.
That retail look is based on a massive, shiny black centerpiece of a long glowing table that appears in the reception area and is repeated in the cafe area directly opposite (a hallmark of the project is long views and repeated motifs).
Before moving into their own full-floor office space, Kendo product managers were squeezed together, displaying products wherever they could like conference tables, in spare hallways, on desks.
Now, with the combination of this endlessly long table and the focus in illumination that elevates products like the Kat Von D Beauty lipstick tubes and the Marc Jacobs Beauty limited edition nail lacquer, it feels like there’s something to really look at.
‘We also brought in graphics that reconfirm their cultural identity,’ says Michael Garcia. Those graphic, massive printouts glued to the wall (so they’re changeable along with the trends) help to give a sense of description momentum to the otherwise colour-neutral – black, beige, and white dominate – open office desking.
Further pops are provided by the bright sparkle of coloured furniture in the lounge areas and small meeting spaces. ‘You’re looking at patterns of windows and colours of glass on all four sides,’ Tamjidi says of the views of downtown San Francisco that are visible from the clear floor-length spans. ‘A lot of it was hard architecture. Silver, smoke grey glass panelling, a very colour-neutral field of view. We thought it’d be a good juxtaposition to have a pop of colour in the foreground.’
That liaison of inside and outside, and bright colours and soft neutrals, is impeccable for a company devoted to incubating beauty brands that deal with, essentially, exactly all of that.
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