It has arrived in Milan te new Concept Store of Molteni&C and Dada. The project was made by the prestigious Belgian architect Vincent Van Duysen. The new place is an awe-inspiring store that can be used as a showroom space for the brands.
Keep on reading and Meet the New Concept Store of Molteni&C and Dada in Milan.
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When talking about the project the architect said “Calling on a palette of glass, oxidized wood, and raw metal, the flagship’s atmosphere evokes the feeling of Italian craftsmanship and timeless, sustainable luxury”.
All the pieces and materials that feature the project were carefully selected to create an atmospheric and involving experience for those who visit the space. With a partnership with Flos and Artemide in the lighting range, this project is a new home concept based on the practical alternation of spaces and materials.
Molteni&C and Vitra brands had an exclusive spotlight in the extension of the concept store in Corso Europa, but the acquisition of the corner between via Cavallotti and Corso Europa completed the brand renovation process, which allowed an increase in the professional connections between Dada’s kitchen concept and Molteni&C home living world.
Milan Design Week was the chosen stage of Molteni&C to unveil their new collection for 2017. It featured the Welcome Collection that consists of a series of small tables designed by Rodolfo Dordoni, two new reissues of Gio Ponti designs, a new modular sofa by MDT and Master Dressing, a new storage unit designed by Ron Gilad, a Gliss Master system evolution and a new design of wardrobes and walk-in closets by Vincent van Duysen.
Dada kitchens have a 600 sq.m devoted to the designs, but on the opposite side, there is a large lounge at the entrance that serves as a hospitality area. Vincent Van Duysen large VVD kitchen Island has railway steel doors, a Gré stone top, Pivot columns and a Bright extra clear tempered glass wall unit.
In the kitchen designs by Vincent is possible to see contrasts between the slender thickness of the side and terminal units and the bold worktops. Elements that fully complement each other, breaking the linearity of the counter with top-mount stone sinks.
Banco, INDada, Hi-Line6, Tivalì and Trim display new features and accessories common to all collections on the bottom floor of the store.
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