“Our customers love fashion, and they’re plugged in 24/7. I think they’ll appreciate having social connectivity and health and fitness tracking all within a great-looking accessory” said Kors.
Michael Kors team of designers wanted to differentiate their product from the ever-growing list of smartwatches on the market and create customizable watchfaces. The watches can be customized with a variety of colors, allowing the watch to switch to a different face any time of day. It’s easier for owners to coordinate the watch with their day and night outfits.
According to Kors, customers will be able to select from hundreds of possible combinations between the display face, color, and sub dials. The Access smartwatch—which begins at only $350—is programmed to run on the Android operating system and also syncs with iOS phones. This new smartwatch that is both beautiful and affordable is already available in stores and online.
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