The Big Fashion Houses are embracing a new challenge, getting out of the big metropolitan cities. We see this in New Caribbean Dream Store By Prada.
Being the renowned name that is Prada they took this challenge and decide to open a new store in St Barts with an excellent tropical edge.
Saint Barthélemy – St Barts for short – is a luxury holiday destination that attracts those travellers who can appreciate not just pristine beaches and azure waters, but also high fashion, haute cuisine, and contemporary art.
The island is home to Art Saint Barth, the Eden Rock Hotel’s restaurant On The Rocks, and numerous designer boutiques – and now, Prada.
The Italian luxury house’s presence in Central America is already notable, but its new store produces another crucial location in the Carribean for the brand.
The single-level store offers women’s and men’s ready-to-wear, accessories and footwear, alongside special products organised towards the exotic location’s summer necessities.
With attention to the exotic locale’s iconic 1950s South American architecture, Prada planted an original interior design on the island’s main promenade.
A patterned black-and-white marble floor contrasts with more colourful materials and colours, such as a brown wooden brise soleil solar shading, a yellow-and-white striped painted ceiling, and blue leaf fabric print walls inspired by Prada collections.
Together, they form an informal holiday-home setting, balanced with rare design pieces by Giò Ponti and Franco Albini.
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