Karim Adduchi was born in Imzouren, Morocco, in 1988. Raised in a Berber family of tailors he grew up between the sewing machines of his parents. In 1993 Karim moved to Barcelona, to reunite with his father. Because of the communication problems, he started expressing himself through drawings. This influenced his further education and lifestyle, so he started studying art in several institutions in Barcelona. In 2010 he moved to Amsterdam to pursue his education, in the fashion department, at the Gerrit Rietveld Academy.
This new collection, which is titled She Knows Why the Caged Bird Sings, was influenced by his background and Berber descent. Therefore Karim Adduchi pays tribute to his Berber heritage by adapting traditional carpets into frayed and patterned garments, using materials such as carpets, wool and leather. “My intention with this collection was to pay homage to my culture 100 per cent,” he told, “Part of that was to bring the materials originally made by the tribes where I come from.” For more tradition inspired design click here.
The Berber people are indigenous nomadic groups living in North Africa and are known internationally for their textile craftsmanship. Handmade and usually homemade Berber carpets are still an active industry in many rural areas of Berber countries. They often employ cultural designs and are typically made of natural materials. Depending on the tribe, Berber rugs can be thick with a heavy pile or light with flat woven. However, they all share two common characteristics: simplicity of design and richness of colours, especially red and saffron.
According to Adduchi he tried to show the duality of every material, creating the feeling of strength and fragility – the same duality that women have. Fibrous strands are curved and looped into structured skirts, while softer materials are draped to create oversized headdresses. Woollen tassels are used to decorate necklines and shoulders of light-coloured loose shirts and dresses.
With his collection, Adduchi aimed to tell the story of Berber women “The collection was a process of translating the symbolism and perception of these women, to give them a voice”. Stay connected for more daily news!
Written by Polina Kurovskaya