The 7,900-square-metre store invited customers through its doors for the first time last week. Located in the renovated Brookfield Place shopping centre, between the World Trade Center and the Hudson River, it accompanies Saks’ flagship on Fifth Avenue, which opened in 1924.
“The design combines an impressive spatial arrangement, crisp detailing and understated palette with a series of dramatic elements, all referencing the brand’s heritage and reflecting its unique location,” said Found.
In the centre sits a two-storey cylindrical tower finished in white plaster, which houses the escalators. Rings of cove lighting in the ceiling emanate concentrically from the drum-shaped structure, while curved display cases and counters also follow the same lines. Around the outside, radiating brass fins form a “veil” and act as a secondary store front. The metal is also used for clothing rails and display units inside, amid a muted colour scheme of creams and beiges.
Level one houses beauty, jewellery, designer and handbag departments, while apothecary and fragrance brands run around the perimeter within recesses finished in grey polished plaster. On level two, a 21-metre mirrored sunglasses display leads customers to the shoe department.
White terrazzo flooring is installed on both levels, broken up by areas of inset carpet. Seating is by Danish brand Hay and tables are from American company Knoll.
“Saks have considered many touches to make the experience more fluid and appealing for the customer. We have ensured that the architecture and design reflects the need to create a truly interactive and immersive retail experience.” said Found.
Photography is by Jason Schmidt.
Daily Design News | Original article here.
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